Motorola's current homepage and global header face several challenges. The first carousel banner is not fully visible without scrolling, leading to reduced user engagement. Additionally, the banners do not scroll automatically, and the promo bins are often mistaken for third-party ads. The lack of responsiveness in buttons, inconsistent styling, and layout issues further hinder user experience and interaction.
Insights
Through a detailed analysis, including competitor benchmarking and heatmap studies, it's clear that a redesign is crucial. Competitors like Samsung, Apple, and OnePlus have set high standards in terms of engaging carousels, effective grid layouts, and responsive designs. Our proposed redesign aims to address these issues by introducing a more dynamic and user-friendly layout, improving the visibility and interaction of key elements, and ensuring a consistent and modern aesthetic.
Problem
Wireframe Overview:
Finalized Interface
