The primary objective was to create an engaging and cohesive Product Display Page (PDP) that collectively showcased the features of three distinct Motorola Edge devices - Edge 20, Edge 20 Pro, and Edge Fusion. Beyond this combined PDP, the project also required the development of individual PDPs for each of the three devices. The challenge lay in balancing individual product identity with a unified brand narrative, ensuring an immersive and interactive online experience for potential customers.
Designing unified yet distinctive Product Display Pages for the Motorola Edge series.
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Combined PDP Wireframe
The Motorola Edge project was distinguished by its mobile-first approach, innovative and interactive components for an enhanced customer narrative, and distinctive branding that elevated the devices' premium appeal. Impressively, 81% of users engaged with the innovative e-commerce card, and over 25,000 registrations were recorded within the first week of the page's launch. The "Ready For" feature notably attracted more attention than other elements. Crucially, the unified product page for all three Edge devices amplified exposure for each model, showcasing them simultaneously to visitors.
Metrics
"See the Live Page: Click Here
Individual PDPs
