Reinventing mythological narratives through Innovative packaging design.
In a rapidly modernizing world, there is a growing disconnect between contemporary society and the rich cultural heritage of ancient Indian epics like the Mahabharata. This project aims to address the challenge of rekindling interest in these timeless stories, particularly among younger generations. By innovatively integrating the essence of Mahabharata's female characters into the design of perfume packaging, the project seeks to create a unique blend of tradition and modernity, fostering cultural appreciation and awareness in a novel and engaging manner.
Dehi - Soul
At the heart of 'Dehi' lies the ambition to bottle the essence of Mahabharata's storied characters, infusing their spirit into fragrance. The name 'Dehi'—Sanskrit for 'soul', resonating deeply with the soulful narrative I've woven into each scent.
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Lotus
Mandala
The 'Dehi' logo is a harmonious blend of the lotus and mandala, reflecting growth amidst adversity and the eternal flow of life.
Draupadi is portrayed as both feminine and feminist, her essence is captured in a perfume bottle, designed to be strong, bold, and elegant, with a hint of spice and tanginess. The motif, incorporating sharp and geometrical shapes, captures her strength and spirit, highlighting her powerful, indomitable character in a contemporary context.
Kunti's design encapsulates strength, wisdom, and maternal resilience. Her motif combines strong geometric shapes with softer edges, reflecting the blend of her royal dignity and nurturing nature. This design approach creates a visual narrative that highlights Kunti's enduring influence and multifaceted person
Gandhari's design emphasizes her attributes of resilience and sacrifice from the Mahabharata. Her motif, reflecting her voluntary blindness, is crafted with both smooth and sharp edges, symbolizing the duality of her strength, selfishness and vulnerability. The color scheme, combining yellow and green with deeper hues, portrays her deep connection to life and nature.
Through this project, I have journeyed deep into the heart of the Mahabharata, bringing its timeless characters to life in a modern canvas. Each design, a testament to the enduring spirit and wisdom of these epic figures, bridges centuries, uniting past with present. In crafting these narratives anew, I have not only paid homage to our rich cultural legacy but also ignited a beacon for future generations, showcasing the unending relevance of our ancestral stories in today's ever-evolving world. This is my tribute, my connection to history - a legacy retold.
Subhadra's design captures her warmth, affection, and symbol of everlasting love from the Mahabharata. A color palette of red, pink, and burgundy is used, symbolizing her femininity and romantic characteristics. These create a visual representation of Subhadra's role as a symbol of harmony and affection.